ProjectBeauty2020 — Jake Land

Confidence without makeup.

Seeking to redefine the definition of beauty, allowing teens to recognize that confidence and natural beauty comes from within.

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Beauty is not how you are seen by others and it is not simply your appearance. In this project, we are seeking to redefine beauty and this, this video is how we begin such an important conversation.

Starring: Jiya, Katie, and Kendall

A modern movement, a contemporary perspective. Volume Two explores how social media destroys confidence and can become an echo chamber for misconceptions to spread.

Starring: Angie, Lexy, and Sienna

Be yourself. It seems like a simple phrase, yet so many people hide themselves with makeup, fear, and a lack of confidence. Volume Three is a new take, a fresh take, on how inner beauty is more important than outer beauty in showing the true you.

Starring: Emily, Ellie, and Alana

Vulnerability, true vulnerability is so much more than being open and honest. It’s about disclosing your very soul and it is one of the most courageous things a person can do.

Starring: Lexi, Eva, Natalie, and Savannah

This whole project has tried to redefine beauty, but it’s so hard to change the meaning of a word that is inherently vested in what other people think. Project Beauty shifted the definition of beauty away from what other people think about you, to something that is more personal, inward looking, and confidence driven.

Starring: Meaghan, Gabi, and Sarah

How do you culminate six weeks of personal, vulnerable, and confidence driven stories? There was only one way.

While this may be the end of a series, this is only the beginning of a much larger and more significant conversation. May this series seek to inspire, educate, and spark curiosity and hopefully, change. Thank you for taking this journey with us and we can’t wait to show you what’s next.